Online and digital marketing has become vital for businesses, big or small. One way to execute this is through a content marketing strategy. Creating a blog is one of the most prevalent areas of content marketing. This is because blogs develop 97% more links to your website. In addition, an updated blog will cause an 88% increase in leads. Plus, the leads you will make from your blog will cost 62% less than leads acquired through advertising, brochures, cold calls, or other outbound marketing strategies.
Finding the best blog writing services takes away some of your responsibilities. Blogging is a business, and professional article writing services understand how to leverage this business. It can be very time-consuming, from preparing a list of blog topics, researching relevant facts and figures, and writing quality content that is search-engine friendly and valuable to your audience.
Improved SEO
Likely, one of the reasons you created a blog in the first place was to improve your search engine rankings. However, you cannot simply place any content out there and expect that to bring results. Your blog posts need to be top notch-quality and contain the right keywords. Even a well-written post will not benefit your digital marketing strategy if it does not have the correct keywords.
Keyword Research
Effective keyword research is the foundation for top rankings in search engines. It will be the first step in reaching your target audience and gear your content to them. Keyword research can be time-consuming and not as easy as it may sound. You must first know your audience, their interests, and how they engage with content online. In addition, you must also understand what search engines are looking for to improve your ranking. This includes understanding semantic search, long-tail keywords, and intent-based terms. Professional SEO blog writing services will do all of this work for you.
Stepping Stone for Other Content
Another great thing about a quality blog is that it can be repurposed in multiple ways. A blog post does not have to remain only on your website. It can be shared on your Facebook, Twitter, LinkedIn, or Instagram, too. This will expand its reach and be another way to showcase your expertise. Your blog can also be used as additional content in your company newsletter. In addition, you could also use your blog writing service to create content and articles exclusively for your email newsletter.
Free Up Time
For businesses both small and large, outsourcing has become increasingly popular. Just like you can outsource your accounting, HR functions, and legal, you can also outsource your blog writing functions. Hiring the best blog writing services will free up time to spend on your business. You can do this via a full-service digital marketing agency or a service that only focuses on blogs.
Likely, a blog was not something you intended to create when you started your business and very well may be an inconvenience for you. The time you are not spending laboring over writing blog posts allows you to use your growing business. You can invest your time in managing your employees and improving your bottom line.
Build Authority
An active high quality blog is one of the most effective ways to build your brand’s online and offline authority. You know that you are good at what you do, but not enough other people know. A blog is a place for you to showcase your expertise. Having the best blog writing services allows you to share this authority without spending your own time. This is a place for you to establish your company as an opinion leader. It can also be a place for you to provide solutions to people’s problems or showcase how your company can do so.